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Mad Men Season 7
Season Analysis

Mad Men

Season 7 Analysis

Season Woke Score
4
out of 10

Season Overview

The first part of season 7 begins in January 1969, several weeks after the Thanksgiving 1968 ending of season 6, and ends in July 1969, with characters dealing with the dynamics of lives and offices being split between New York and Los Angeles.

Season Review

Season 7 concludes the saga of Don Draper by focusing on the transition from the rigid 1950s social order to the fluid, commercialized reality of the 1970s. The show prioritizes character depth and historical authenticity over modern political lecturing. While it highlights the social shifts of the era, including women entering the workforce and the breakdown of the traditional family, it does so through the lens of individual choices and consequences rather than systemic grievances. The narrative remains rooted in the personal struggles of its protagonists, maintaining a respect for the craft of advertising and the American drive for self-reinvention even as it critiques the emptiness of consumer culture.

Categorical Breakdown

Identity Politics3/10

The narrative adheres to historical realism regarding the racial dynamics of the late 1960s. Characters like Dawn Chambers and Shirley are integrated into the office environment based on their competence, and their experiences with prejudice are depicted as era-appropriate realities rather than modern intersectional lectures.

Oikophobia3/10

The season captures the cultural upheaval of 1969 without framing Western civilization as inherently evil. The Moon Landing is presented as a moment of genuine collective pride and wonder. While the show critiques the soullessness of corporate mergers, it avoids demonizing the American foundation.

Feminism6/10

The story emphasizes the professional rise of Peggy Olson and Joan Harris, often framing career success as the ultimate form of liberation. Motherhood and domestic life are frequently portrayed as burdens or secondary to corporate ambition. However, these women face genuine obstacles and earn their positions through hard work rather than unearned 'girl boss' tropes.

LGBTQ+3/10

The presence of closeted characters like Bob Benson reflects the social constraints of the time. The show does not use these storylines to deconstruct traditional gender roles or push modern gender theory, focusing instead on the personal toll of living a double life in a different era.

Anti-Theism5/10

Traditional religion is largely absent from the characters' lives, reflecting a move toward secularism. The finale features a New Age spiritual retreat that emphasizes self-discovery over transcendent morality. While not overtly hostile to faith, the narrative portrays a world where commercialism and therapy have filled the void left by organized religion.